Journal of Literature Pharmacy Sciences

İlaç Endüstrisinde Marka, Patent ve Dijitalleşme Üçgeni: Geleneksel Derleme
Trademark, Patent and Digitalization Triangle in Pharmaceutical Industry: A Traditional Review
Sevil OĞUZa , Leyla YUMRUKAYAb , Bilge SÖZEN ŞAHNEb , Selen YEĞENOĞLUb , Terken BAYDARa,c
aHacettepe Üniversitesi Sosyal Bilimler Enstitüsü, Sağlık Ekonomisi ve Farmakoekonomi Programı, Ankara, Türkiye
bHacettepe Üniversitesi Eczacılık Fakültesi, Eczacılık İşletmeciliği ABD, Ankara, Türkiye
cHacettepe Üniversitesi Eczacılık Fakültesi, Toksikoloji ABD, Ankara, Türkiye
J Lit Pharm Sci. 2023;12(2):101-6
doi: 10.5336/pharmsci.2022-94860
Article Language: TR
Full Text
ÖZET
 Yapısı itibarıyla yenilikçiliğin ve araştırma geliştirme faaliyetlerinin ön plandaki rekabet unsuru olduğu ilaç endüstrisinde marka ve patent süreçleri kritik önem taşımaktadır. Sınai haklar, telif hakları, sınai mülkiyet gibi adlandırmalarla da anılan fikri mülkiyet hakları, marka ve patent kavramları ile birlikte sıklıkla kullanılmaktadır. Günümüzde çeşitli kanun ve yönetmeliklerle yürütülen marka ve patent süreçleri, ülkemizde temel olarak ''Sınai Mülkiyet Kanunu'' ile düzenlenmektedir. Ancak, yurdumuzda ilaçlar açısından marka ve patent süreçleri, sadece bu kanun çerçevesinde değil, ek kanun ve yönetmeliklerle de düzenlenmektedir. Öte yandan, bir ekran aracılığıyla bilgi akışının elektronik olarak gösterilebilmesini sağlayan dijitalleşme, diğer birçok endüstri alanında olduğu gibi sağlık sektöründe de birçok farklılaşmaya yol açmıştır. Bu değişim ve dönüşüm süreci, sağlık alanının bir bileşeni olan ilaç endüstrisini önemli ölçüde etkilemiştir. İlaç endüstrisinde dijitalleşme, üç boyutlu baskı teknolojisinin kullanımı, insansız üretim süreçlerinin ortaya çıkması gibi branşlarda kendini göstermektedir. Endüstride teknoloji kullanımının artışı, birçok yenilikle beraber, bu yeniliklere uyum sağlama ve ileri teknolojinin getirebileceği birtakım riskleri de barındırmaktadır. Bu bağlamda, teknolojinin gelişimi ile dijitalleşmenin hızına yetişebilmek ve uyum sağlayabilmek, marka ve patent haklarına yönelik olarak, istenmeyen durumların ortaya çıkmasını önleyebilmek adına, kritik önem arz etmektedir. Bu kapsamda, farmasötik endüstrisinin ihtiyaçlarının saptanabilmesi için bilimsel çalışmaların yürütülmesi yol gösterici olacaktır. Nihayetinde, bu derleme çalışmasında, ilaçta dijitalleşmeye, marka ve patentin etkisi değerlendirilmiştir.

Anahtar Kelimeler: Dijitalleşme; patent; ilaç; marka
ABSTRACT
 Trademark and patent processes are critical for the pharmaceutical industry since innovation, research and development activities are the most important competitive factors due to the industry's nature. Intellectual property rights, which are also named as industrial rights, copyrights, and industrial property, are frequently used together with the concepts of trademarks and patents. Trademark and patent processes have been regulated by various legislations from the past to present, and currently, these processes are regulated by the ''Industrial Property Law'' in Türkiye. However, for pharmaceuticals, these regulations are not only within the framework of regulation but also there are additional laws and legislations specific to pharmaceuticals in our country. Within this context, digitalization which enables the flow of information to be displayed electronically through a screen has led to many changes in the healthcare sector, as in many other industrial areas. The change and transformation process have a significant impact on the pharmaceutical industry as a component of the healthcare sector. Thus, digitalization in the pharmaceutical industry comes forward with the use of three-dimensional printing technology, and the emergence of unmanned production processes. Increase in the use of technology in the industry, along with many innovations, also includes some risks those can be brought by adapting the innovations and advanced technology. In this context, it is critical to keep up with and adapt the technology and digitalization to prevent risks from trademark and patent rights. And further scientific studies conducted for determining the needs of the pharma industry will be leading the way. As a result, in this review, we aimed to discuss the effects of trademark and patent issues on digitalization in pharmaceutical industry.

Keywords: Digitalization; patent; pharmaceutical; trademark
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